Never. Stop. Marketing.

Even during difficult economic times, it is never a good idea to eliminate your marketing efforts. In fact, during these times is when you should be communicating and connecting with your client base the most. If you don’t, someone else will. This is a prime opportunity to strengthen your business relationships and create real value in the services you provide by going that extra mile. That is the time to communicate how your business and plans are shifting to meet the new demands of the economic climate. Let your clients know what you are working on to improve your business model and how you are shifting to meet their new set of needs.